Most would agree that the models for Victoria’s Secret’s fashion shows and advertising campaigns are all very attractive. The ‘angels’ waltz down the catwalk exuding an air of confidence, cheerfulness and fun. There is no doubt that many female consumers believe that wearing the same lingerie as Miranda Kerr and Alessandra Ambrosio would make them sexy, and beautiful. Their advertising is very successful. Read More…

Tags: body image, bias, unrealistic expectations, swimmer's body illusion